Work in your larger campaignKarin Salinas, SVP of marketing for Baha Mar Resorts, said one of the keys for the Bahamian resort was to incorporate mobile video with its larger marketing efforts. Here are some things to keep in mind when crafting marketing campaigns built around mobile video: “We see people again and again go to video platforms to be inspired,” she said. Increasingly people are turning to mobile channels for travel inspiration, Coulter said. That makes mobile video one of the most effective ways to reach consumers, she said. Speaking during the “Mobile video best practices” panel at the 2019 HSMAI Digital Marketing Strategy Conference, Colleen Coulter, Facebook’s head of industry for travel, noted there are 2.7 billion users of smartphones and 400 million daily users for platforms like Instagram. NEW YORK-Mobile video is an increasingly important tool in the digital marketing toolbox. As mobile video grows more prevalent, hoteliers should be mindful of how they incorporate it into their marketing strategies.
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